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St Ives, Cornwall, 3rd March 2008:

This week sees the launch of a new discount card, which provides significant savings for tourists visiting numerous venues throughout the Duchy. Credit card sized, and easy to use it is available for a modest fee of £10, giving 14 days use for individuals, couples or the entire family. St Ives based Director, Warren Mills, says he is delighted with the positive response from Cornwall’s business community.

Among those already signed up to the scheme are Flambards, Isles of Scilly Travel, Newquay Zoo and Geevor Tin Mine. As numerous restaurants, Inns and Holiday Parks are also participating, the card should prove to be popular with most visitors, in particular families who wish to enjoy a few “treats”. Illustrations available on the Company’s Website indicate that a family of four, with average card usage, could save up to £86, for their £10 fee. As people start to tighten their belts in the current economic climate, it is hoped that savings from using the card will encourage visitors to make the most of our paying attractions, thereby supporting the tourist economy. So that Cornwall’s residents do not miss out, the Company is developing a card specifically for their use, covering a longer period.

The tourist card can be purchased online, direct from the Company’s website but in addition major holiday letting companies intend to provide them to their customers. Sales will be augmented by a network of authorised retailers. businesses wishing to join the scheme should contact Warren Mills on 07809 195729. Further details, including existing participating businesses, are available from Cornwall Tourist Pass Limited’s website www.cornwalltouristpass.com.